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Affiliate" means any Person, including but not limited to any third-party marketer, participating in an Affiliate Programme.

Affiliate Network" means any Person who provides another Person with Affiliates for an Affiliate Programme or with whom any Person contracts as an Affiliate to promote any product, service or programme.

Affiliate Program" means any agreement under which PETSHOPJOY pays, or offers to pay, or provides or offers to provide, any form of consideration to a third party, either directly or through an Affiliate Network (a) to provide PETSHOPJOY, or refer to any PETSHOPJOY, potential or actual customers; or (b) to market, advertise or offer for sale any product, service or program on behalf of PETSHOPJOY.


Appropriate disclosure
Each affiliate must disclose the relationship and the nature of the relationship they have with PETSHOPJOY, the affiliate programme. All affiliate programme advertisements must be truthful and not misleading. All affiliate programme disclosures must be clear and conspicuous.


Disclosure of the location with the message of the advertisement itself
Use simple and clear language
Simple explanations such as "Affiliate relationship with PETSHOPJOY" are usually sufficient if placed in a way that is difficult to overlook.
So are terms such as "advertising", "advertisement" and "sponsored", including "Penguin Sponsored", "PETSHOPJOY Partner" or "PETSHOPJOY Affiliate".
The disclosure must be in the same language as the endorsement itself.
If the endorsement is in an image on a platform such as Snapchat and Instagram Stories, overlay the disclosure over the image and make sure viewers have enough time to notice and read it.
If you use an endoresement in a live broadcast, the disclosure should be repeated periodically so that viewers who only watch part of the broadcast get the disclosure.
If you make an endorsement in a video, the disclosure should be in the video and not just in the description uploaded with the video.
Talk about an experience you have had personally.


Assume that consumers are aware of the affiliate programme and PETSHOPJOY's relationship with the affiliate.
Mix your outreach into a group of hashtags or links
If you use an endoresement in a video, the disclosure should not only be in the description uploaded with the video.
Use vague or confusing terms such as "sp", "spon" or "collaboration", or stand-alone terms such as "thank you" or "ambassador", and stay away from other abbreviations and shorthand.
Make up claims about a product that would require evidence that PETSHOPJOY does not have, such as scientific evidence that a product can treat a health condition.

If you have any questions, please contact: